Nowadays, the different "mindsets" of domestic sales of medical devices and foreign trade companies are as described in the classic sayings in "The Besieged City" - "people in the city want to go out, people outside the city want to come in." Cai Tianzhi, deputy secretary-general of the China Chamber of Commerce for Import and Export of Medicines and Health Products (hereinafter referred to as the “Medical Insurance Chamber of Commerceâ€), told reporters recently: “The uncertainties in overseas markets have increased, and the profit margin of foreign trade enterprises has been narrowing. At the same time, China’s economy has been transferred. The new normal, the state's policy support for domestic medical devices continues to increase, and more and more 'exams' for flight inspections, clinical data verification, etc. These have prompted medical device companies to re-adjust their development models and market strategies, actively seeking cross- Opportunities and ways of cooperation, transformation and upgrading." Foreign trade enterprises: enter the "city" to seize opportunities Not long ago, the Medical Insurance Chamber of Commerce organized China Medical Equipment Co., Ltd., China Medical and Health Products Co., Ltd., Steady Medical, Zhejiang Shaoxing Zhende, Guangzhou Fu Shida, Chongqing Jinshan and other medical device production and operation enterprises to form a medical device industry research group. In-depth research and exchanges on Shandong Weigao, Xinhua Medical, Qidu Pharmaceutical and other enterprises. As a large-scale medical textile manufacturer, Zhende's medical dressing exports have been at the forefront of domestic peers for many years. In the past, Zhende has been mainly export-oriented and supplemented by domestic sales. This year, the company began to put more energy into domestic sales. “What is your market management and marketing model?†In the survey, every time I visited a company, Zhen Zhiping’s business unit Lu Zhiping asked this question. He said that the transformation of the enterprise to do domestic sales, "mainly because the European and American market threshold is getting higher and higher. This year, the US Food and Drug Administration has gone to Zhende 'fly inspection' twice, the pressure of enterprises is very large. And, abroad The economic situation is unstable, and the price competition from domestic counterparts is very fierce, leading to further shrinking of profits. Some European and American countries have also begun to cultivate new OEMs in Eastern Europe. Relatively speaking, the survival environment of domestic enterprises is better. The medical reform and other policies have brought a lot of business opportunities to the medical device industry . In the bidding procurement, domestic medical devices of the same price are often preferred over imported medical devices. Therefore, Zhende has also begun to transform into a domestic market business that was not familiar with it before this year. . "The transformation of medical device enterprises must be innovative, and a product almost determines the fate of a company. In recent years, China Medical Health Products Co., Ltd. has invested in research and development on the scale of 10 million yuan each year. Last year, three factories were established in Henan. The factory aims to develop products in the field of surgical infection control and wound care, but the research and development is still insufficient, and the progress is not so fast.†Zou Xiaobing, a Chinese medicine and health care products company, admitted that many domestic medical device manufacturers are in resource integration, research and development innovation, Product line coverage, one-stop service and refined management are developing rapidly. This is where foreign trade companies need to learn in transition. Huang Xiang, deputy general manager of Zhejiang Pharmaceutical and Health Products Import and Export Corporation, also said that the company has encountered many practical problems in the process of transition to production enterprises. In recent years, Zhejiang Medical Insurance Company has invested in more than ten enterprises, but the import and export company has transformed into a production entity. Due to the insufficiency of integration with the industry, it is difficult to carry out related business as accurately, quickly and intensively as the production enterprise. “It turns out that stable medical care is also exported. It was the first to do OEM processing for European and American manufacturers. However, it is very difficult to make OEM production, and there is no innovation. In recent years, stable medical care has turned from overseas market to domestic and foreign markets. Paying equal attention to seven transformations from medical to daily use, close to the domestic users' needs, research and develop own brand products, and carry out online sales of direct sales stores. The brand knowledge learned from foreign companies is used to improve the reputation of their own brands. Domestic medical and civilian products have achieved new development in the market. The 'Double 11' online sales from the initial 1.54 million yuan reached 126 million yuan last year, indicating the recognition of our brand by consumers." Li Jianquan, president of Steady Medical. Cai Tianzhi analyzed that China has become the third largest medical device trading country after the EU and the United States. Domestic medical devices have covered 178 countries and regions. However, in the face of the new situation in foreign markets, medical device companies need timely structural adjustment and market optimization, and in-depth product innovation, service innovation and business model innovation. Heavy Duty Rollator Walker for Senior :This Aluminum Rollator Mobility Aids equipped with strong steel paded backrest pole (not backrest belt) and one more supporting bar on the frame, so it is much more stable than a normal medical walker. It Double X Frame can support upto 440 lbs. 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