In recent years, with the in-depth development of the Internet+ model in various fields, Internet medical care has gradually entered the reality and changed the lives of the citizens. With the early aging of a group of wading Internet medical companies such as Dr. Chun Yu and the doctor. Growing up, the scale of Internet medical care has also expanded, which has aroused widespread concern in society. Among them, the online consultation service is the first service method that the Internet penetrates into the medical field. It is also the main business of most Internet medical enterprises. So, how are the current developments of these Internet medical enterprises with online consultation services as their main business? ? What is the operating model? How will the future develop? The Beijing Morning News reporter paid attention to this. Status Introduction Online consultation is an important part of current Internet medical services. Although Internet medical care is an industry that is currently in full swing in the Internet + era, it is still a new thing for many people. According to the "2015 China Internet Medical Development Report" released by Internet Medical China, the so-called Internet medical treatment is a new application of the Internet in the medical industry . It is a background in the improvement of mobile communication products and technologies, lack of medical resources and strong medical demand. It came into being. In 2014, Internet medical entrepreneurs sprung up, and the scale of investment and financing in the industry reached an unprecedented level. Therefore, 2014 was called the first year of Internet medical treatment. At present, Internet medical services can provide services such as registration, consultation, medicine, science and many other aspects. There are also many online medical platforms on the market, such as the medical service 160, which is mainly for registered business, the spring rain doctor, which is mainly based on online consultation, the Tmall medical museum, which is mainly based on medicine, the clove garden, which is mainly based on science, and some focus. In the segmented fields, such as the pre-diagnosis of Kangda, which focuses on maternal and child health, online consultation services are the first form of service to enter the Internet medical field, and are also the main focus of many current enterprises. Internet medical companies, which are mainly based on online consultations, have earned the attention of all walks of life from the beginning of development. User voice doctor qualification and the services that can be provided are the most concerned issues for users. In medical behavior, quality medical services are always the target of patient pursuit. In order to gain a deeper understanding of the public's current awareness and acceptance of Internet medical care, the Beijing Morning Post reporter conducted a survey. In the survey, 69.7% of the citizens said that the most important point for online medical care is the qualification of doctors; 42.42% The public said that the degree of trust in Internet medical care depends on the qualification of doctors on the platform; 50% of the people who do not use online medical care are distrustful of the qualifications of doctors on the network platform; When looking forward, 65.15% of the public expressed their hope that the qualifications of doctors on the online platform will be more secure. It can be seen from the survey data that both the traditional medical model and the emerging network medical care cannot be separated from the support of doctors. Jiang Yiwei, an analyst with Analysys think tanks who is very concerned about the Internet medical industry, told the Beijing Morning Post that doctor resources are a credible resource for Internet medical development, especially for companies that use online medical services as their main business. Development requires mastering the core doctor resources and helping doctors better serve patients. Advantage resources, a large number of doctors join the network medical platform As an online medical service, it is naturally inseparable from the other end of the platform - the doctor who provides the service. And each company has also recognized the importance of doctor resources and has worked hard in doctors' hospitals under their respective operating models. According to the relevant person in charge of Dr. Chun Yu, Dr. Chun Yu currently registers 500,000 doctors online, of which active doctors reach 20%. A large number of doctor resources make any online problem of Chunyu, the average time to get a reply is no more than 3 minutes. And Ping An, a doctor who crosses the Internet and enters the Internet medical field, with its advantage of relying on strong capital, is more lenient in investing in doctor resources. He spends a lot of money to hire a full-time doctor. Although it has not been established for a long time, it has already built itself. There are 1,000 medical teams and 50,000 external cooperative doctors. From the data provided by enterprises, doctors who join the online platform can say that there are so many doctors. Only the doctors of Chun Yu, 500,000 online registered doctors account for about 1/6 of the total number of doctors in the country. So why are there so many doctors? Willing to participate in Internet medical treatment? Dr. Xu Hongjun from the Beijing Civil Aviation General Hospital, which has participated in the development of the network medical platform and has “medicated†on multiple platforms, said that with the continuous development of society, as a doctor, we can also see that Internet medical treatment is a We are also willing to join in the big development trend. In addition, joining these online medical platforms can indeed bring real benefits to doctors. The most intuitive is the improvement of income. At the same time, it also helps the establishment of doctors' personal brands and participates in the network medical platform. Patients who know and find me through these platforms are often found in outpatient clinics. In addition, doctors can also expand the social circle. The online medical platform usually has a user version and a doctor version. In the doctor version, doctors can exchange and discuss each other, which can expand the doctor's communication range. 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