Always remember, there will be reverberations. In the whole year of 2015, I was pursuing the development footprint of Internet medical care . I was excited and sometimes annoyed... I passed the “Year of the Year” and now I am standing in 2016, picking up my toes and looking forward to the future. What will we, you, and them?

OFweek Medical Network

Reflection on domestic Internet medical care

Standing at the beginning of the Year of the Monkey, entrepreneurs and investors in the medical field will think more or less: After the overwhelming, intensive attempts, adventures, hype, and hardships of the past year, what step has Internet medical care taken? The days when the winds are raging and the bubbles are flying away are gradually gone. China’s Internet medical bustling and condensed smiles, and the profit model is still a big deal. The "subversives" from the Internet field have finally found that the "smart skills" in the IT field alone cannot solve the real pain points of the medical industry , and even the itching of the boots can not be done. So everyone began to reflect on why the fashionable online service that successfully operated in the consumer field did not work in the medical field. So everyone started to act and ended the day of "lying on the line dreaming" and returning to the essence of medical care.

The policy approach seems to have been very tolerant, optimistic, supportive, and “hard”. However, regardless of mobile medical care or any new business model, there is a sentence that is very useful: first, let’s see what the medical insurance bureau says. If the Health Insurance Bureau has not published a "sense" on this, then you can put it aside. Because most of the expenses of the medical industry require the government to pay for the bill, traditional medical care, Internet medical care, and ultimately the main payer remains unchanged, it is essential to deal with the relevant government departments and pass various approvals. There is no direct relationship with whether or not to wear the "Internet +" hat.

However, there is no absolute thing. The “graded medical treatment” that is being rolled out and the increasing “public hospital control fees” are still bringing many new opportunities for Internet medical treatment. If the Internet medical project is to succeed, the best way is to embed the flood of national health care system reform, to serve its efficiency, rather than to think about “subversion”. The reform of the medical field is not a struggle between two or more opposites, "you die," but a gradual process of continuous improvement and continuous improvement with the development of various technologies and changes in the humanities and social environment.

Compared with traditional medical entrepreneurship, there are many differences in entrepreneurship in the Internet medical field. From the policy point of view, the threshold for Internet medical entrepreneurship and traditional medical entrepreneurship is equally high, and even faces more uncertainties; from the technical point of view, the technical threshold of traditional medical entrepreneurship is higher, and the technical threshold for Internet medical entrepreneurship can be High and low, for the Internet medical entrepreneurial field with low threshold, the product differentiation is low, and the competition is fierce; from the perspective of capital investment, the threshold of traditional medical entrepreneurship is higher, while the Internet medical entrepreneurship seems to have a lower threshold. However, with the development of the project and the competition of many homogenized products, the pressure of burning money will become higher and higher, and the cost of sustainable operation will become higher and higher, just like a bottomless pit.

Some people say that mobile medical care has entered the second half, because big companies are getting bigger and bigger, and what they haven't done yet are being eliminated. Some people also contend that mobile medical care is not entering the second half, but the curtain has just been opened, and the athletes have just entered the scene. After communicating with the industry, everyone agrees that mobile medical care has just finished the first lap and is about to start the second lap; only then, many athletes either fall down or fall behind, but have already started the second lap. The athlete is trying to run into the third lap.

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