Big data is bound to accompany the Internet medical behavior. Related companies have arranged medical big data . How to use the technological advantages of the Internet to tap the value of Internet medical big data and better serve the medical and business model exploration is a must for every Internet medical enterprise. Right proposition. This article will explore how Internet healthcare can extend the value of big data based on the current big data accumulated by Internet.

First, Internet medical big data sources

The accumulation of time on the Internet medical platform has resulted in an unprecedented rapid increase in the type and scale of data generated, and the resulting big data has gradually emerged as a clear source. According to the current classification of Internet medical products and content, the preliminary source of big data is shown in Figure 1.

Figure 1 Internet medical big data source

(1) Internet medical treatment for medical patients. These platforms are dedicated to improving the patient's medical experience and collecting medical big data information throughout the process. From the beginning of the online appointment registration before the patient enters the hospital, the personal name, ID number, telephone and other information will be input into the Internet medical service platform; then, in the doctor's medical treatment, the patient's medical record information, medical images and other information will also be transmitted to the service. Platform; After the end of the medical treatment, during the process of paying the bill, the payment information such as self-pay and medical insurance reimbursement is added to the platform database to form the largest data of the Internet medical platform.

(2) Internet medical health management client. The health management indicators of such platforms involve all aspects of health data, especially in combination with intelligent monitoring devices. With the rapid development of wearable smart devices and mobile Internet, portable wearable medical devices are gradually becoming popular through wearable medical treatment. The individual health index data collected by the equipment and the individual input index data will be directly connected to the Internet, enter the relevant Internet medical health management platform, and realize the collection of personal health data anytime and anywhere, and the amount of data information is immeasurable. of.

(3) Internet medical service doctors. Such platforms include doctors' communication, tool consultation, and doctor-patient communication. The doctor's communication platform can accumulate the disease solution database, especially the incurable diseases. The tool consultation platform enriches the doctor's continuing education knowledge base, doctors and patients. The communication platform can help patients achieve disease and health management as a supplement to their personal health information. These three types of platforms form powerful disease information and clinical knowledge big data.

Second, the characteristics of Internet medical big data

The background and source of Internet medical big data determine its unique characteristics. In addition to the common 4V (Volume, Variety, Velocity, Value) features of big data, the big data features derived from its industry background:

(1) The base is large in scale. The penetration rate of Internet medical care among residents is more than 10%. The medical information of different dimensions of each individual is large and large, especially some inspection and inspection images and videos occupy a large space.

(2) The growth rate is fast. More and more patients and doctors use Internet medical related products, and daily online real-time data continues to increase.

(3) The value density is low. Although the value potential of Internet medical big data is huge, it is undeniable that its value density is very low compared to the volume of data, and many data are invalid data or interference data.

(4) Data structure polymorphism. Whether it is user health data or patient medical record data, including pure digital, signal, image, text and other structural data information, and the expression of the disease is subjective, both of which show the polymorphism of the Internet medical big data structure. feature.

(5) Incompleteness. Although the Internet medical platform can record user's health information, medical information, medical record information and other information data, but a large amount of data expression is still uncertain, especially some manual input data, medical information database can not fully reflect any disease information, disease description There will also be deviations.

(6) Privacy. Personal health information is personal privacy, especially in the era of mobile Internet, information dissemination is more convenient and rapid, and medical data privacy protection is particularly important.

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