There are three co-founders in the prescription: Dr. Martin, who is said to have more than 15 years of experience in the medical field, and in addition to the CEO of the prescription, he is doing Weibo marketing himself. Xu Lin, 11 years of senior Internet experience. He used to be the founder of Tencent QQ Show, Tencent Open Platform, QQ Farm, and operated a multi-billion-level user platform. He has a deep relationship with the investment organization. It is also after the team spent more than a year to see the prescription dead. The key reasons for obtaining large amounts of financing. Wang Yuan has more than seven years of IT experience and worked in the Siemens Medical Information Group.

Their project carrier is Shanghai Aihaisi Information Technology Co., Ltd., which was established in February 2013. In August 2013, the patient's morbidity shared and exchanged community projects to see prescriptions online. In September 2014, his mobile doctor platform, Almond Doctor, went online and “informally” announced the death of the patient community in the prescription.

1. Product philosophy and operational data

At the beginning of the establishment, I saw that the prescriptions are: Many patients do not fully believe in the treatment plan given by the doctor. Even if the doctor gives a treatment plan, they will go online to check, so his value proposition is to share the real treatment experience through the patient. This provides a treatment plan for other similar patients, so it is essentially a patient community.

Patients upload their own medical experience by “seeing a prescription” and establish an unstructured but relatively light electronic medical record to facilitate self-investigation and other patients' query, so for patients with the same disease or related patients, these shared Medical records and treatment records have important reference values.

There are no APP versions for prescriptions, there are PC-side communities and WeChat versions. In its WeChat public account, users can directly view the "shared disease" (abbreviation of medical experience or medical experience) and treatment plan published by others, and can also be managed through WeChat.

The authors counted the number of all types of illnesses on the prescription and the number of medical experiences shared by patients in each category: as of August 24, 2014: 23,441 questions and discussions, 21,837 experiences and sharing.

On the death of prescriptions in medicine app: top design flaws plagiarism transplants are not satisfied

From the statistical results, the number of pediatric diseases shared by the disease is higher than other diseases, which is the highest in the August data, accounting for more than 1/3 of the total, followed by obstetrics and gynecology.

As of January 6, 2015: 23,536 questions and discussions, 32,370 experiences and sharing. (Comparing the two operational data with a difference of 5 months before and after, I found that the business has almost stopped)

On the death of prescriptions in medicine app: top design flaws plagiarism transplants are not satisfied

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