Heavy! Ali Health acquires Tmall medical equipment and health adult products business for HK$10.6 billion

Arterial Network News, May 29 morning, Ali Health announced that it officially signed an agreement with Alibaba Group to acquire Tmall medical equipment and health products, adults for approximately 1.828 billion Ali Health shares, or HK$10.6 billion. Supplies, medical and health services.

Ali Health's acquisition of medical devices and health products, adult products, medical and health services business has great potential. According to the announcement, as of March 31, 2018, the total annual commodity transaction of the above business has reached RMB 20.561 billion, involving 85.5 million active buyers and more than 3,300 settled businesses, including Omron, Yu Yue, Johnson & Johnson, and Ph.D. Well-known brands such as Lun and Durex.

According to the announcement, “Alibaba Group continues to support the company's development as its flagship platform in the health care field. In the future, it will continue to explore various cooperation models to help the company achieve its goals.” Following the acquisition of the Tmall platform “Blue Hat” last year After the health food business, in just one year, Ali Health re-acquired Tmall medical equipment and other businesses, not only because of Ali's health professional medical health operation and integration capabilities recognized by Alibaba Group, but also policy and market environment. The maturity of the timing.

At present, the Ali Health E-commerce business segment includes a complete system of Ali Health Self-operated, Tmall Pharmaceuticals, and O2O. Since the beginning of the operation of the Tmall medical category business in September 2016, this business has become one of the fastest growing business segments of Tmall. Alibaba Health's 2018 financial year results announcement released in the middle of this month showed that the total transaction volume of Tmall pharmaceutical products operated by Ali Health and the health food category e-commerce platform service business acquired by Ali Health totaled more than RMB 30 billion. Business platform service revenue reached RMB 171 million, a year-on-year increase of 324.1%.

At the same time, based on the Alibaba Ecology, Ali Health has cultivated a stable user community in the field of medicine and health. A set of data disclosed in the results announcement shows that as of the end of the fiscal year, the Ali Health Online Store was only one year old. The number of active consumers reached 15 million; the number of active users of “My Health”, which has been authorized to open mobile phone Taobao, has reached 28 million. In addition, the Ali Health Vaccine Service Platform has covered thousands of vaccination sites in Baicheng, covering nearly 200 million people. The incorporation of medical devices and other categories will help Ali Health continue to be in the direction of refined professional operations and more comprehensively serve the needs of healthy and accurate users.

As far as the policy level is concerned, in December last year, the former China Food and Drug Administration issued the “Measures for the Supervision and Administration of Medical Device Network Sales”, which gave third-party platform retail medical device policy support. At the same time, the market environment of medical e-commerce is becoming more and more mature. More and more consumers are willing to purchase medical and health products through the Internet: Take the 2017 double 11 as an example. In just 3 minutes, the Tmall Medical Center will be sold. Breaking through 100 million yuan; 6 minutes, Tmall Pharmaceuticals broke through 300 million, an increase of 361% over the same period last year. The first hour of sales of the medical device category increased by 300% year-on-year.

Analysts pointed out that the acquisition will help Ali Health further integrate the existing medical e-commerce business and expand its services to more participants in China's healthcare industry. It will also bring a more significant platform for Ali Health. Service income. As stated in the announcement: “Ali Health believes that the acquisition of the target business will further ensure that Ali's healthy development is the flagship platform for the health care of Alibaba Group, which can enrich the ecology by integrating a wider range of e-commerce businesses into the healthcare online community. And complement the company's existing health care products and services business, smart medical and health management services, product traceability platform services, and other three business segments; and achieve more stable sustainable income growth."

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