As a traditional blood-supply product, Ejiao has been popular among consumers in recent years, and market demand is rapidly released. However, while the Ejiao industry continues to grow, it is plagued by various problems such as price and raw materials, affecting the long-term healthy development of the industry. In the future, we still need to improve together with government and enterprises to create a good atmosphere in the Ejiao market.

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The status quo of the rubber industry

Ejiao has a long history in China. It has a history of two thousand years of production. It was first recorded in the Shennong Bencao Classic and was listed as the top grade. According to the records of many ancient books, ancient Ejiao raw materials are used in cowhide, suede and other animal skins. In the Tang Dynasty, people gradually discovered that the use of suede to make Ejiao, the drug is more effective, tampering with suede, and still used today.

In recent years, the concept of health is prevalent, the public's demand for health has increased greatly, and the gelatin industry has ushered in rapid development, and the production capacity and production and sales scale have increased significantly. According to public information, the Ejiao industry is currently in a duopoly competition. Dongjia Ejiao and Fujiao Group account for 60% of the capacity, and the combined capacity of the two is about 8,000 tons. According to this calculation, the production capacity of Ejiao is about 14,000 tons.

2013-2016 China Ejiao Industry Capacity Statistics (Unit: ton, %)

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Source: Prospective Industry Research Institute, China Ejiao Industry Analysis Report

However, the output is not high and the capacity utilization rate is low. Take the data of the industry leader Dong'e Ejiao as an example. At present, the company's Ejiao block production capacity is 4,000 tons, but its actual output is only 1600 tons, and the capacity utilization rate is only 40%. According to the calculation of Ejiao production capacity, the output of China's Ejiao industry last year was about 5,600 tons.

2011-2016 China Ejiao Industry Production Statistics (Unit: ton)

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Source: Prospective Industry Research Institute, China Ejiao Industry Analysis Report

However, as a whole, with the improvement of people's living standards, more and more attention has been paid to health care, and in recent years, the investment in propaganda industry has gradually increased. More people know the nourishing effect of donkey-hide gelatin. The scale has increased significantly year by year. According to statistics, the size of the Ejiao market has ranged from 6.4 billion yuan in 2008 to 27 billion yuan in 2015, with a compound annual growth rate of 22.83%.

2008-2016 China Ejiao industry market size statistics (unit: 100 million yuan,%)

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Source: Prospective Industry Research Institute, China Ejiao Industry Analysis Report

There is a problem in the gelatin industry

Despite the good prospects of the Ejiao industry, the problems remain outstanding. First of all, adulteration is repeatedly prohibited. According to the annual production report of more than 100 Ejiao manufacturers, the total annual output of Ejiao is at least 5,000 tons. According to the sales of donkey-hide gelatin, about 4 million pieces of mink are needed, while the total domestic supply is less than 1.8 million. According to statistics, China’s stockpiles have fallen from 11 million in the 1990s to 5.42 million, and are still falling by about 300,000 a year. According to the annual output of 1.2 million heads, plus the import of suede, the total amount of Ejiao produced in the whole year is more than 3,000 tons. In other words, the amount of suede that can be made in the whole year is only about 60% of the current output.

It can be seen that some companies are driven by huge profits, and the adulteration of the Ejiao raw materials has repeatedly appeared. Due to the relatively low price, these fake and inferior gelatin products are sold to remote supermarkets or pharmacies in the county or township through OEM or sales, or sold through low-cost dice through online channels.

Second, the types and prices are chaotic. It is understood that the current variety of Ejiao products on the market is messy, ranging from 400 yuan to 4,000 yuan per kilogram, and the prices are far apart. Before 2010, each piece of mink was less than 500 yuan. In 2014, it exceeded 1,500 yuan. In 2015, the average purchase price exceeded 2,600 yuan per piece. Each suede is expected to produce 1.5 to 2.5 kg of Ejiao, and the cost of suede alone is more than 1,200 yuan per kilogram. From this, it can be judged that the current Ejiao industry is chaotic, and Ejiao, which is lower than the cost price on the market, is definitely not an authentic Ejiao made of pure suede.

Finally, the identification method is lagging behind. Currently, the Ejiao industry faces two “identification difficulties”. First, it is difficult to identify raw materials. The skin is mixed into the scorpions, horses, cattle, industrial hides, and slaughterhouses. The traditional identification methods are challenged. Second, the products are products. It is difficult to identify, there are many products of adulterated gelatin, and the pharmacopoeia method is lagging behind, and it can't keep up with the fake technology. It can be seen that the traditional means of detecting only the "head, ear, tail, and hoof" and the whole suede can not fully meet the needs of the production enterprises. The key is to control the authenticity of the raw materials at the source.

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