Investing in imported wine can be profitable

The development of wine in the Chinese market is in good shape, and imported wine is even more spectacular. China's imported wine chain business model has become common practice. It is profitable to invest in imported wines, but investing in them can only make a real profit.

For primary wine investors, the return on investment in imported wine is high. In 2011, Bordeaux fine wine investment income rose by as much as 57%, far behind the hot investment categories such as gold, crude oil and stocks, but it was easy to invest. However, the capital will be wasted and suddenly lost. Therefore, the reporter interviewed Li Jianguo, a wine investment expert, on the issue of imported wine chain investment, and obtained senior reference opinions on wine investment, hoping to learn from primary wine investors.

In-depth study of imported wine brand headquarters is fundamental <br> <br> primary investors often imported wines for wine products, channels and philosophy do not know enough, not enough grasp of the imported wine market in recent years, hype and dazzling wine brand advertising It is always easy to disturb the sight of junior investors, and the wine chain brands are frenetic with a lot of brands. There are also many new wine brand chain stores, but there are not many successful wine brands. Many wine franchisees are in full swing for a while. How long has it disappeared, mostly because of a lack of thorough investigation of the headquarters, and the head office quickly collapsed.

Therefore, investors need to conduct an in-depth inspection of the headquarters of the wine franchise brand. After all, the headquarters is the root of all the power of the wine franchise. A powerful headquarters is always a strong backing for the junior wine investors. A successful chain brand must have behind it. A mature and outstanding headquarters exists. The strength of the headquarters determines at least half of the success of the stores. Only a well-managed headquarters can have sufficient operational strength to provide stable support for wine franchisees such as stable supply channels and brand influence.

Brand headquarters soft power to support long-term development <br> <br> light has an excellent headquarters is not enough, although the brand is good, but the primary investors lack of effective business strategy, do not have the knowledge and ideas wine operations, can not be achieved After a good return, after all, the brand's hard power is important, and soft power is also very important. The brand headquarters's soft power support for franchise stores will effectively protect the franchise's revenue and achieve the same long-term development as the headquarters.

Take advantage of the outstanding wine industry in the chain of imported wines, in order to ensure brand soft power to help franchisees achieve excellent results, set up a specialized education and training base, through a comprehensive training system for talented people to cultivate a professional wine operations team , While providing support for the brand's hard power such as brand image, storefront and supply, the company exports its soft culture and professional talents, and adapts to differentiated marketing to provide the best user experience to its customers. In order to achieve long-term development, franchise stores can only obtain phased profits.

All in all, the imported wine investment must examine and analyze in detail the soft and hard strength of the brand headquarters, according to market conditions, identify the brands with superior soft and hard strength to conduct investment operations, and obtain the best investment returns.