Ancient saying: It is better to take advantage of the situation than to stay. What is the potential? Sun Zi's Art of War: "The disease of water, as for the stone, the potential." The rapid flow of water, rushing fast, so that it can wash away the boulder, this is the power of the potential. In the commercial warfare of market competition, enterprises can only seize the opportunity if they seize business opportunities. Therefore, those who have no potential in the enterprise need to build momentum, those who are incapable of making power need to take advantage of the situation, and those who have potential need to use the potential. Throughout the entire spectrum of analytical instrumentation in China, it is also used.

In the past, before the release of new movies and new film and television dramas, the producers and other stakeholders will use the popularity and topic of the film directors and actors themselves, and even from the content subjects, expressions, and artistic processing angles to create momentum for movies and TV dramas. It can be through a series of marketing techniques such as theme songs, plot fragments, and actor images to win more market attention.

Such cases are not uncommon. Some time ago, "My first half of my life" topic was high. The film and television drama began with a few narrative clues that Luo Zijun changed from a housewife to an independent woman in the workplace, a third party in marriage, and a relationship with a girlfriend of a girlfriend. It once caused the public to think a lot. The topics of independence, marriage, love, growth, etc. are even a "small hurricane" from the media.

Behind it, it is based on life, reflecting real life and getting so much resonance. There is no suspense, this is inseparable from the "pushing waves" of the propaganda of film and television dramas. It is inseparable from the accurate cognition of the audience's psychology, and it is inseparable from the good scripts created by the scriptwriters. This is also reflected in the "Hunger Marketing" of Xiaomi Technology.

It can be seen that the times are changing and the market is changing. Silent people and things will always be forgotten quickly. In the analysis of the chromatographic instrument industry, companies that are obscured to products only will be in a passive position in the market competition and lose market initiative. Zhong Rong, the chairman of Nongfu Spring, stressed: "In the era of attention, enterprises will not create momentum as mummies." Shi Yuzhu, founder of Minion Platinum, also said: "I would rather give people a jealousy, but also let consumers remember you. , Suining died!" Visible, the importance of self-marketing.

So how to build momentum is the key to development? You can choose to fully shape and package your brand through brand promotion, character stories, product stories, and corporate development history. Different and creative new ideas are often more popular with the audience. In the e-commerce platform through video interviews, experiential marketing, brand promotion to quickly and effectively improve the company's marketing level. In particular, quality products and innovative products are a promotional factor that can be used. For example, the Agilent Agilent Intuvo 9000 Gas Chromatograph System ranked first in Analysis Scientist's 2016 Best Innovations list, which is a strong proof and best promotion of Agilent's product technology development capabilities and product performance. Another example is Luchuang Instrument's online (counter-control) chromatograph GC-9860plus, which was awarded the domestic EPC and EFC technology level and excellent analytical performance. In 2015, it was awarded by the Instrument Information Network and the China Science and Instrument Development Conference. The only list of the ninth "Excellent New Products for Scientific Instruments" in the chromatographic category, this authoritative list was released, marking the entry of Lu Chuang online gas chromatograph GC-9860plus into the leading position in the domestic chromatographic analysis industry.

When companies push new products, they also make full use of marketing thinking. Or choose to hold a new product launch conference in the large-scale industry exhibition. In the case of Sartorius, at LABWorld China 2017, the leading international supplier of the biopharmaceutical industry, Sartorius, held a number of new product launches and launched Microsart®e. Motion automatic filter distributor and other three products. Or choose to celebrate the company's 50th anniversary in the company's anniversary celebration or major product pioneering R&D anniversary, and launch a new generation of Thermo ScientificTM TSQTM Altis and TSQTM Quantis triple quadrupole mass spectrometer A variety of new products such as instruments. Or after the relevant standards, major special projects, policies have been issued, proactive, and research and development of new products, Luchuang Instrument is a good example in this regard.

"Long-term sleepy people do not know", obviously not the ultimate goal of products from research and development to production. Marketing, there is a tendency to win, no chance to lose. However, there is no fixed pattern in the creation, the environment is different, and the way of creating momentum is different. It’s also a gesture of enthusiasm and enthusiasm. It is possible to adopt a strategy of asking for the stone and step by step, first put a small amount of production, and finally push it to the whole country, with less accumulation and gradually becoming a trend. Of course, self-marketing needs to be backed by high-quality product supply, better service system support, and constantly improving technology.

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