There are reports that by 2017, the development of the global mobile medical market will bring in $23 billion in revenue. Ai Media Consulting data also shows that by 2017, the scale of China Mobile's medical market will also exceed 10 billion yuan. Immediately, the mobile medical health market is also seen as the next "gold mine", mobile hardware, software, Internet and financial circles have started, mobile medical in China is very lively.

Mobile medical care is undoubtedly one of the hottest topics and fields in the technology, medical, financial investment and other industries in 2014, but is mobile medical care wanting to move or want to move? Is it medical or medical? Did you start with hardware or start with software? In response to these topics, Internet experts, medical scholars, corporate amnesty and investment and financing analysts expressed their views at various summits, forums, academic conferences, and related salon events.

Mobile health into the main battlefield of mobile medical

Broadly speaking, mobile medical should include two sub-sectors: mobile medical and mobile health. The mobile medical main refers to the use of mobile communication and cloud computing technology, data (image) acquisition, transmission and analysis, intervention and Re-intervention of the three business modules, mainly used in telemedicine and medical institutions within or between the business process, the rapid guidance on the ambulance, especially for the "three minutes of life" and treatment "gold half an hour" is of great significance. Medical health refers to the entire business process involving hardware, health information acquisition, health data interpretation analysis, and health status intervention adjustment. Mobile medical care is so insulted by the industry, the financial and Internet communities, mainly focusing on specific links of some or a few subdivisions such as health hardware, data collection, doctor-patient exchange, and appointment registration. It can truly achieve its true meaning. There are almost no medical-grade products or platforms.

In other words, when it comes to mobile medical care, mobile health can be regarded as the main battlefield of mobile medical care.

Mobile health: whether it is hard or soft, this is a choice

Mobile health analysis from the industry chain is generally considered to be divided into three phases: data collection, data analysis and data intervention.

Data collection is actually a very hot intelligent hardware in the past two years. We can hear the detailed sports bracelets (including JAWBOND, å’•å’š, BSKCARE, Le Run, body memory, magic ring, millet bracelet, etc.), but the sports bracelets are almost only focused on the collection and storage of motion data, the appearance comparison Hanging, for analysis, especially structured data analysis is its fatal weakness, and it is the core reason why it can not let doctors adopt the letter.

In fact, the flaws of the sports bracelet are actually the natural defects of the entire intelligent hardware, and also highlight the misunderstanding of our understanding of mobile medical care.

Including the sports bracelet, smart water cup, Bluetooth blood pressure meter, smart blood glucose meter, smart ECG monitor, sleep monitoring, the body or product that has been in the past two years has been or is moving away from people's attention.

Today, mobile medical care is no longer the primary stage of traditional cognition such as mobile medical = hardware + sensor + app + server. It is no longer a medical model of heavy hardware and light analysis intervention, but a social model and a medical A new path of intervention and deep data analysis interventions.

In this way, the intelligent hardware from the data collection portal, if it still relies solely on collecting data to win the trust of the user, is definitely a dead end.

What about the two business models of data analysis and data intervention?

In any case, data collection can first obtain hardware benefits. In the original intention of users who feel novel and fun, at least the user's order is obtained first, and the capital and subsequent development are far superior to the two business models of data analysis and intervention. Institutions and products.

For companies engaged in data analysis, the degree of professionalism is high, even harsh. Because medical data analysis is a structured data model that directly affects user health data, it is related to the user's health status and the basis for subsequent intervention and improvement. Second, in the early stages of development, unless there is funding from angel funds or A-round financing, or a professional background in medicine or scientific research, it will be difficult to establish a foothold in the industry and establish a letter to users.

In the case of the case, clove garden, apricot forest, spring rain doctor, blood sugar executive, big aunt, beautiful pomelo, etc., all started from software, clove garden and apricot forest mainly rely on the interaction between professional medical doctors and doctors, Chun Yu doctor Constructed is a communication platform between doctors and patients. The blood glucose executives create data analysis interventions for diabetes users and interactions between sugar friends and doctors. Big aunt and Meiyou do body temperature, female cycle management and social relations...

In general, whether it is hardware or software, mobile healthcare – no, it should be said that mobile health has not seen a profitable company from the beginning, and basically rely on capital support.

Mobile medical care, whether it is hard or soft, is indeed an option.

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