Ajisen Ramen admitted that the "virgin bone soup system" false propaganda was fined 200,000 yuan.

A few days ago, the Shanghai Municipal Administration for Industry and Commerce made investigations and penalties on the previous "Aberdeen Soup Incident" of Ajisen Ramen, and on the ground of unfair competition law, decided to impose an administrative penalty on Ajisen and fined 200,000 yuan.

Ajisen (China) (00538.HK) announced on November 18 that Ajisen is willing to accept and implement industrial and commercial punishment decisions and rectification opinions, and stated that the company has always focused on food safety and is committed to providing consumers with safe products and quality products. service.

The person in charge of the Public Relations Department of Ajisen Market yesterday (November 21) told the “Daily Economic News” that the “bone soup incident” had a certain impact on Ajisen’s business, and the company was doing its utmost to drive traffic. It is currently in recovery.

Yesterday, Ajisen (China) closed at HK$9.98, down 3.29%.

Allegedly false propaganda In late July, Ajisen Ramen was exposed as a "pure pork bone soup base" and was actually a blend of concentrated liquids, causing widespread concern. Afterwards, Ajisen displayed an appraisal report issued by the College of Food Science of China Agricultural University on the official website. He said that samples of Qianla Ramen Bone Concentrate Soup are rich in collagen and calcium, and they are called “Ajisen Ramen Soup”. Capacity is 360ml, calcium content up to 1600 mg." This appraisal was rejected by the China Agricultural University, and a statement was issued to rebuke Yoshihwa for violating the right to reputation and asked Ajito to apologize.

Since then, various media have followed up reports that the share price of Ajisen also plummeted, with a drop of as much as 44.72% in just 11 trading days. During this period, the total market value has evaporated 8.4 billion Hong Kong dollars.

On August 12, Ajisen publicly apologized to consumers and China Agricultural University, acknowledging that it had previously misread the report of China Agricultural University, “which caused consumers to be troubled by the calcium content of bone soup soup.”

At the same time, Ajisen admitted that the soup base was blended with pork bone soup essence and announced its raw material suppliers. Ajisen said that it "has consistently used the Ajisengan Soup, which is produced by the subsidiary Sekomi Industries Co., Ltd.'s subsidiary in China, Sigami Foods (Shanghai) Co., Ltd.". The bone soup stock solution is mainly made from concentrated pork bones, and is then seasoned and packaged according to the unique Japanese process.

Ajisen stated in its apology statement that the company has problems in terms of integrity management and social responsibility commitment, and guarantees that advertisements in the future do not contain false or exaggerated contents.

According to an earlier survey conducted by relevant departments in Shanghai, the main ingredient of "Ajisen Ramen" soup concentrate is "Bone Bone Tang Jing", and the production company is Shandong Taian Jingri Maruzen Food Industry Co., Ltd.; "Bone Bone Tang Jing" was shipped After the arrival of Sega Rice Foods (Shanghai) Co., Ltd., seasonings, etc. were added to make soup concentrates, which were then sent to Shanghai Leading Restaurant Management Co., Ltd. and distributed to various “Ajisen Ramen” stores. "Pig bone soup essence" belongs to compound seasonings. The supervision department has inspected the production license and ingredient list of relevant products, and has not yet discovered the potential risks involved in food safety.

The business was greatly affected Ajisen announced in the announcement that the Shanghai Bureau of Industry and Commerce Huangpu Branch had completed the relevant investigation on the suspected false exaggeration of the Ajisen Ramen calcium content in the company’s previously released publicity materials and issued it to the company on November 16th. The notice states that the company’s actions described above violated the provisions of Article 9(1) of the “Law of the People's Republic of China Against Unfair Competition Law” and constituted “the false propaganda that operators use other methods to make misunderstood misunderstood production of merchandise”. In accordance with the provisions of the first paragraph of Article 24 of the "Law of the People's Republic of China Against Unfair Competition," it is ordered to stop illegal activities and eliminate its effects, and to impose an administrative penalty of RMB 200,000. Ajisen expressed its willingness to accept and implement the decisions and rectification opinions of the authorities.

Ajisen (China) stated in its semi-annual report in 2011 that the “bone soup door” incident had an adverse effect on the brand image of Ajisen Ramen, and the sales of Ajisen Ramen had substantially decreased after the incident. According to another report, in late August, Weiwei CEO Pan Wei described at the 2011 interim results report held in Hong Kong that the “Bone Tang” incident caused the Shanghai Ajisen business volume to plummet by 30% to 35%. It fell 15% to 20%. The semi-annual report showed that Ajisen's operating income was 1.664 billion Hong Kong dollars, an increase of 40.1% year-on-year; net profit was 255 million Hong Kong dollars, an increase of 32.4% year-on-year. With the outbreak of the “Bone Tang” incident, such growth will inevitably be difficult to sustain.

“After the incident, the company took a lot of measures to do its best to drive traffic, including the introduction of half-price snacks, coupons, etc., and boosted popularity. Now the business is in the process of recovery.” Head of public relations department, Ajisen Market, yesterday According to the “Daily Economic News”, “In addition, Ajisen’s fourth-generation factory in Songjiang, Shanghai, is currently under construction and is in the final stage of finalization. The factory will be more rigorous and precise in terms of quality control. Become the foundation for supporting the development of the entire Ajisen."

The official stressed that 150 new stores will be opened in Ajisen this year, and the speed of opening stores will not be affected by the above events. As of now, Ajisen has established 637 chain stores in China.