As the first APP in China for patients with blood diseases, Xiaobai is quick to help patients manage their condition and promote online communication between new and old patients, and provide more practical and effective help for leukemia patients, so that they can take less roads. Spend less money. A few days ago, Zhang Wei, the founder of "Little White Fast", accepted an interview with Arterial Network and introduced the story behind this product. Special core team: leukemia healers and patient families As for why "Little White is good" is positioned for products designed for patients with blood diseases, it is also necessary to talk about its special core team. Founder Zhang Wei is a master of electronic science and technology at Beijing Institute of Technology and Washington University in St. Louis. He has worked as a software engineer and iOS development engineer for companies such as Fiber Mountain, Verizon Wireless, Exploration, and Piggy Bank. Responsible for the market, Bachelor of China Agricultural University, continuous entrepreneur, has founded Shanghai Quanan Electronic Technology Co., Ltd., specializing in brand promotion and market public relations. He is also the father of a leukemia child, and he is committed to social welfare in the field of leukemia after heal. Wang Xinan, who is in charge of technology, holds a master's degree in Qingdao University of Science and Technology. He has participated in the development of Haier smart home, smart aquatic products and other projects, and has rich experience in Android development. Chen Jiquan, who is in charge of operations, is a bachelor of Shenzhen University and a continuous entrepreneur. He founded Shenzhen Jute New Media Technology, specializing in new media operations and marketing planning. His child suffered from leukemia in 2016 and he was actively involved in the mobile Internet health industry in the field of leukemia. Chen Ning of the BD team, bachelor of the Renmin University of China, and a continuous entrepreneur. 10 years of excellent corporate marketing experience, has been responsible for a variety of product promotion work. After starting his own business, he founded a study abroad institution, and matched outstanding domestic and foreign study resources to establish a BD extension team. Fighting against leukemia for many years, the first person to win the difficult leukemia. Speaking of entrepreneurial opportunities, Zhang Wei said, "We started from the pain points of the patient group, found that the relationship between doctors and patients and the patient management is inconvenient, and decided to be a social platform for patients. In the process of promoting the product, I met at that time. Gao Yang and Chen Jiquan, who are doing leukemia love market, both sides hit it off and decided to jointly create a product that helps the blood disease group - 'Little White is good'. The patients with leukemia claim to be white, this name means that their condition can be good. ." The background of the team members determines the company's development direction. Chen Jiquan, Gao Yang and Chen Ning are opinion leaders in the leukemia patient group. As a typical healer of leukemia, Chen Ning has a good reputation among patients and has accumulated a lot of resources for market expansion. In addition, in view of the very long hospitalization and rehabilitation period of blood diseases, it will lead to the process of getting a doctor into a patient. Therefore, based on the current resources and capabilities of the team, “Little White is good†starts with the leukemia patient circle and will be promoted to other diseases. Zhang Wei said, "We dream of creating a blood disease online medical platform with the ultimate experience and service, so that patients can understand the disease correctly, rationally and objectively in the face of disease. Help them to take less detours and choose the appropriate treatment. After the cure, we can also positively and optimistically face life. At the same time, through our efforts, let the society correctly treat the blood disease group and provide them with the help and care they can." The main function of "Little White is good": Illness Manager + Q & A Community The main function of “Little White is good†is the management of the disease, including daily records, medication reminders, inspection reports, memorabilia and billing services. Specifically, Xiaobai Butler helps patients to record blood routines, access and other indicators and the corresponding data of the production data, to check the medication situation and remind the medication, record hospitalization, transplant and other major events, management medical expenditures. Xiaobai fast APP interface In addition, the social function of the patients on the line in June is mainly aimed at the patients in the initial and treatment, through the matching area, disease types and types, to open up the information barrier between the national patients. For example, if the patient's type of illness is acute drip B, then the function can quickly match the patients in the same situation. The social interaction of patients mainly addresses the need for information exchange, experience sharing and emotional confiding between patients. Patients can share their knowledge of illness, illness, life status, rehabilitation experience, etc., and interact with other patients, to understand their friends, find a social circle that suits them, and get help and encouragement from patients with the same experience. In order to solve their own problems in a targeted manner. Since the launch in May, without active promotion, the weekly active users of “Little White Fast†APP have stabilized at around 200. The housekeeper tools have won the praise of the majority of leukemia patients, and this product is very practical and special. It is a record of indicators such as the amount of access, and the corresponding graph is also convenient for patients to visually compare whether the intake and discharge of the day are balanced and help them master the disease. For the Q&A community that has been on the line recently, Zhang Wei said, “We want to do a good job in guiding patients. Because of the asymmetry of doctors and patients, patients are vulnerable in the process of medical treatment, and often take the road and spend money. The paid Q&A community is a healthy and professional platform that can break geographical restrictions and solve third-party trust problems, so that patients are no longer confused, less detours, and find the most appropriate treatment plan." In the Q&A community, new patients pay for questions, old patients answer to make money, and pass the experience of old patients to new patients through question and answer. Through certain physical rewards, the enthusiasm of the patients can be mobilized, and the quality answers can be stimulated, so that the experience of many old patients is precipitated in the Q&A community. At the same time, the answers of the old patients can be retrieved and viewed free of charge, helping other patients to self-education by browsing the community content, supplementing the understanding of the disease, and understanding the relevant hospital doctors and treatment costs. Xiaobai fast APP interface Future goals: efficient and professional patient guidance platform At present, the main business model of “Little White is good†is: paid question and answer community + public welfare e-commerce. Old patients earn points by answering questions or doing tasks in the Q&A community. Points can be converted into corresponding balances. When the account balance reaches a certain amount, you can choose to withdraw cash. When the withdrawal criteria are not met, the balance is used as the company's circulating funds. In addition, for each question and answer transaction, the platform will extract 25%. On the other hand, the “Love Choice†mall will launch a variety of healthy foods, including green products produced and sold by patients, and invite some non-profit organizations, foundations and fellowships from the leukemia circle to enter the mall. After the buyer purchases the goods, the generated love value can be donated to these institutions, and the organization cashes in as their development funds to help more patients. After that, the mall will carry out a comprehensive upgrade, using the form of distribution of the agent agent, let them publish the goods themselves or as an agent to earn a certain profit. Adopting this model of public welfare e-commerce, on the one hand, buyers can offer love by purchasing goods. On the other hand, non-profit organizations rooted in the group of patients can get the exact help, which will affect the patients, let them understand and believe in the love of the mall, and expand the influence of the brand. For the future development plan, Zhang Wei said, “In the beginning, the family supported me to do such a meaningful thing, so I invested 300,000 as the company’s seed round fund. After the Q&A community went online, I hope to build it through the existing business model. The current team. Around October, we will start to seek a round of angel investment, the goal is to sell 10% of the shares, get 2 million yuan of financing. Then focus on increasing functionality, expand user groups and market size, and increase user stickiness. †"Our goal is to make 'Little White is good' into an efficient and professional patient guidance platform. This is our advantage. Now many medical products are started from the B side, and the white and good APP is completely rooted in C-end, from the patient to the patient. Together with the special identity of our entire core team members, we are to serve the majority of the blood disease group, providing patients with professional and accurate information in this vertical field." Say. Sunflower Kernel From Inner Mongolia Sunflower Kernel From Inner Mongolia,Dry Roasted Sunflower Kernels,Unsalted Sunflower Kernels,Salted Sunflower Kernels Wuyuan county dafeng oil food co.,ltd , https://www.dafengfood.com.cn
