Recently, at the China Hospital Association Information Network Conference (CHIMA2018), Weining Health held a strategic conference on “Yunyao”. At the meeting, Weining Health Holdings and Sinopharm Health Participating Enterprise Key World Circle released the electronic prescription sharing and circulation platform. Keyworld said that it will rely on Weining Health to fully open the HIS system, through the prescription sharing + drug link platform. Unicom medical institutions and social pharmacies promote the Internet + prescription model.

Arterial Network interviewed Zhang Guoxiu, vice president of Keyworld Circle, and Zhang Wei, head of commercial insurance business. He said that under the background of new medical reform, policies such as pharmaceutical separation, grading diagnosis and treatment, and marketing compliance have promoted the trend of prescription outflows. Set up an electronic prescription sharing platform to help the separation of medicines and achieve orderly circulation of prescription compliance.

背靠卫宁健康、蚂蚁金服的钥世圈有多大行业空间?

Bu Guoxiu, vice president of Key World Circle, introduced the construction mode of prescription sharing platform

Backed by Weining Health, pushing the Internet + prescription to accelerate

The Key World Circle was established in July 2015 and was incubated by Weining Health and Sinopharm Health. "Key World Circle" homophonic "pharmacy circle" aims to integrate pharmaceutical supply systems, physical pharmacy retail network, Weining Health Hospital HIS system, drug welfare management tools and other industry advantages, and cooperate with hospitals, pharmacies, pharmaceutical companies, medical insurance, business It provides high-value pharmacy services for patients and insured persons, including drug supply guarantee and prescription circulation, which reduces information asymmetry, maximizes social resource efficiency, and achieves a win-win situation for all parties.

Key World Circle is the landing platform for Weining Health's “Cloud Medicine” strategy. As a leading medical information technology manufacturer in China, Weining Health has been based on the expansion and strengthening of HIT in recent years, actively deploying and transforming the development of health service industry, and building 4+1 cloud. Service system (Yunyi, Yunyao, Yunkang, Yunxun+Innovative Service Platform), which is characterized by regional focus, integration, online and offline integration as a symbol, and features Internet + (medical, pharmaceutical, insurance) The new model of health services is intended to transform the development of software services to health services.

On June 15, 2018, Shanghai Yunxin, a wholly-owned subsidiary of Ant Financial, invested in Weining Health. With the acquisition of Ant Financial, Weining Health will accelerate the Internetization of the medical and pharmaceutical industry on the basis of traditional informationization. The cloud medicine service represented by Key World Circle is an important component.

In August 2017, Keyworld completed an investment of nearly 200 million yuan in many industries such as Weining Health, Sinopharm Health, Millennium Capital, and Zhizhong Investment (Supor Industrial Investment), and in just over two years. In the meantime, the company has completed the integration and acquisition of nearly 10 companies. In 2018, the key circle and the medical unit completed the integration, such as the medical CEO Bu Guoxiu as the vice president of the key circle.

The “Yunyao” strategy is divided into two phases. The first phase is realized through the “key card” platform of Keyuan Circle, which realizes the interconnection between insurance and the national pharmacy. On the one hand, it connects the upstream insurance institutions and their various insurance types. The downstream chain of pharmacies and medical terminals will enrich the content and efficiency of commercial health insurance services, enhance the service experience of insurance customers, and effectively promote the business development of offline pharmacies.

Key World is fully assisting insurance companies to develop new health service insurance into the key card service system. The goal is to make more patients more comfortable by working with insurance companies, pharmaceutical companies, chain pharmacies, community health centers, etc. Good medicine.

Up to now, Keyworld has accumulated nearly 10 different types of insurance products, with a management premium of 2.5 billion yuan, more than 60,000 cooperative pharmacies, serving nearly 400,000 insured people, and users are distributed in 30 provinces and cities across the country. The overall transaction volume reached 250 million yuan and the sales growth rate exceeded 100%.

In the second phase of the cloud medicine strategy, relying on the layout of Weining in the HIS field of the national medical institution, Keyworld will realize the interconnection of prescriptions in medical institutions and social pharmacies through the core Internet product “prescription sharing platform + drug link platform”.

The core highlight of this product is that Keystone will fully implement blockchain technology in the prescription sharing platform to ensure prescriptions in medical institutions, doctors, licensed pharmacists, pharmacies, drug supervisors, health care committees, human and social bureaus and other related institutions. The role is fully visible and traceable. At the same time, the company aims to face large, medium and small chain pharmacies across the country. The company will integrate prescription and intercommunication, aggregate payment + commercial insurance, member management and online collection of retail pharmacies. All empowerment services for pharmacies.

Key Circle: Electronic Prescription and Prescription Sharing Platform is Best Practice

Bu Guoxiu, vice president of Key World Circle, believes that medical reform has brought the opportunity of medical DTP (direct patient). In the context of medical separation, the hospital consciously stripped the supply of chronic diseases and outpatient drugs, and the demand for prescription circulation was promoted. The Internet B2C, O2O and other channels are subject to policy restrictions, and the electronic prescription circulation and prescription sharing platform will become an important channel and method for accepting prescriptions outside the hospital. The Keystone Cloud Medicine strategy aims to truly promote the separation of medicines, allowing patients to freely and conveniently choose pharmacies and drug collection modes, rather than pointing to a specific pharmaceutical business company or chain.

At the same time, the Internet + platform and tools will serve the circulation of prescriptions, such as connecting doctors and patients through APP, helping doctors to follow up after the clinic, and continuing to achieve a seamless connection between the attendance and prescription circulation.

Prescription outflows include yardside stores, new special pharmacies, Internet B2C, O2O, prescription sharing platforms, etc. The electronic prescription and prescription sharing platform can ensure the authenticity of prescriptions, achieve orderly circulation of prescriptions, and facilitate supervision and continuity. track.

On July 12, the National Health and Health Commission issued the "Notice on Deepening the "Internet + Medical Health" Convenience and Benefits Activities", pointing out that it encourages qualified medical institutions to promote the construction of "smart pharmacies" and realize the prescription system and pharmacy dispensing system. Sewing and docking, convenient for the masses to take medicine in time. After the online prescription is reviewed by the pharmacist, the medical institution and the pharmaceutical business enterprise may entrust the qualified third-party organization to distribute.

Prior to this, Xi'an, Chengdu, Chongqing and other places have issued electronic prescription circulation specifications, drug retail units can be docked with medical institutions to achieve prescription circulation. From the perspective of industry practice, there are Tencent Liuzhou Workers Hospital Model, Easy Review of Luzhou Red Cross Hospital Model, and Ningxia Internet Hospital Model. At the time of the prescription outflow, Keyworld chose to cut in at this time and step on a very good time node.

The model of the key world circle sharing sharing platform is that the prescription platform is opened in the medical institution, the doctor prescribes the prescription, and the prescription is sent to the patient through various methods such as APP, WeChat, and SMS, and the patient selects the pharmacy to take the medicine. The Health Planning Commission and the drug supervision department can conduct real-time monitoring through the prescription information sharing platform, and the resident pharmacist will review the prescription and print it for later supervision.

Keyworld drug insurance linkage + prescription sharing mode

背靠卫宁健康、蚂蚁金服的钥世圈有多大行业空间?

In order to improve the security and reliability of the prescription sharing circulation platform, Keyworld has also introduced blockchain technology into the system. Blockchain technology is one of the emerging technologies in recent years. Through block + chain structure, distributed storage, asymmetric encryption algorithms, smart contracts and other technologies, it brings the advantages of traceability, non-tamperability and intelligent execution. .

Bu Guoxiu, vice president of Key World Circle, said that the current Keystone prescription sharing platform is being piloted in Tianjin, and has already connected several hospitals and retail pharmacies. Once the model is mature, it will be replicated nationwide. In the process of promoting reproduction, the resources of Weining Health and Sinopharm Health will provide a huge boost.

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