If 2014 is a milestone in mobile medical care , the 2015 approach, which is getting closer, is obviously the appearance of firepower. In front of this piece of Chinese medical hardest but also the most attractive market cake, Ye big brother, the new army worth mentioning, are difficult to eat with calm.

At present, the pattern of mobile medical care is entering the stage of tyrannical hegemony from the staking. There are Tencent and Ali in front of it. After that, there are Jingdong, Baidu and Xiaomi, and there are many startup companies entering the market. It seems that the Internet companies are competing, but in September last year, they quietly ushered in a different opponent - a good doctor.

Ping An Mobile Medical New Game Shocking Ali Tencent

This app is a mobile medical product launched by Ping An Health of Ping An, China. From the public beta to the official function, the entry of this insurance giant seems to be a bit low-key, but the heart of the medical empire has been able to The product is obvious.

Post-production

Although the relationship between Ping An Health and the medical market has always been inseparable because of the health insurance business, it is undoubtedly a latecomer to talk about the real layout of its own medical business, the in-depth medical field as an insurance company, or the mobile medical care that the Internet company loves.

As early as June 2011, Tmall Mall opened the medical hall. Although it was due to the Internet drug trading license, it was officially opened in February 2012. In the beginning of 2014, Ali spent another US$171 million, or about RMB 1.037 billion, to acquire 54.3% of CITIC's 21st century shares, which is the “Internet Drug Trading Service Qualification Certificate”. Ali next started to use Alipay to launch the Ali Health APP to cut into the sale of pharmaceutical products. At the same time, the “Future Hospital” program, which is not ambitious, has also been rapidly piloted in many hospitals across the country, directly completing the procedures of registration, inspection, payment, taking medicine, and even checking inspection reports in Alipay.

Tencent, which was in conflict with it, also staged a local drama series of “buy, buy and buy” last year. In June last year, Tencent and JD.com teamed up to participate in the Blind B round of financing for $23 million to lay out wearable devices and medical health services companies. Since then, it has been to throw a lilac garden and a registered net for $70 million and $100 million respectively. It is intended to use the two as medical resources to achieve a more viscous medical ecosystem through WeChat.

In the mobile medical field, which was frequently operated, but until the end of September last year, Ping An, who had never acted on the "medical", launched the health care APP "Safe Health Manager" for public beta. The online presence included asking for diseases, seeing famous doctors, visiting the community, collecting information, and Five healthy functional modules are measured. Docking famous doctors, the main top three doctors instant online consultation and one-on-one family doctor service concept.

After 100 days on the line, APP registered users have already exceeded one million. In mid-January, APP officially changed its name to “Ping An Good Doctor”, and together with “Peaceful House” and “Safe and Good Car” became a member of the “Ping An Good” Internet sector. Under the Ping An system, the financial map of “medical food, housing and transportation” has finally become more complete and clear.

Peaceful doctor, at first glance, seems to be a safe version of the "Spring Rain Doctor", but if only for this, it is obviously a small game of Ma Mingzhe.

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