A new round of price increase for milk powder Mead Johnson Wandashan will increase prices next month

Mead Johnson milk powder prices?

The price persisted for 2 years without change, and Mead Johnson finally lost his grip. He will replace the new equipment at the end of March and upgrade the price. Yesterday (February 27), this news touched the hearts of many milk powder users. Some sources also said that the price increase by the Mead Johnson will bring about a new upsurge of milk powder price adjustment.

Mead Johnson's news: Because of the replacement of new packaging and upgrading, Mead Johnson will raise prices by the end of March or early April, and the price of 500 grams of powdered milk may increase by 27 yuan, or about 10% to 20%.

Ningbo agent confirms that Mead Johnson does raise prices. Since the Spring Festival in 2010, the price of 900-gram canned Mead Johnson milk powder has not been raised. After two years of insistence, Mead Johnson has finally "acted".

Yesterday afternoon, the reporter visited a number of large supermarkets in Lucheng. It was discovered that due to promotions and other reasons, the price of 900 grams Mead Johnson milk powder ranged from 154 yuan to 238 yuan, compared to other brands such as Wyeth, Mesophyll, and Abbott. , a lot cheaper. Supermarket staff said that Mead Johnson is the hottest seller in foreign milk powder.

In the past two years, all ocean milk powder brands have raised prices, and only Mead Johnson has not moved. Only now, it finally could not hold back and began to embark on the road to price adjustment. Just the specific time for the price increase has not yet been set, probably at the end of March or early April, "a price of about 27 yuan per 500 grams."

According to Mead Johnson's price estimate in the current market, this increase is about 10% to 20%.

At the same time, Zhou Simin, director of external affairs at Zhejiang District of Mead Johnson Nutrition China, said that he would not comment on this news.

Reasons for price increase: What is the consideration of product upgrade and replacement of Mead Johnson's price increase?

Mead Johnson's general agent in Ningbo said that in the past few years, some foreign milk powders such as Wyeth, Abbott and others have risen in price, and the most expensive price has approached 400 yuan per 900 grams, while Mead Johnson's price has remained at or below 200 yuan, compared to other Foreign milk powder is already considered cheap. Plus, the cost of various expenses such as advertising fees and raw materials has risen. Appropriate price increases have also become a trend.

For similar price-raising after packaging, as early as last July, Wyeth gold infant formula canned milk once had once, the average price per can of about 11 yuan.

From the beginning of 2011, the average price of foreign milk powder is once every three months, and the price increase is about 10% to 15% each time. The reasons for price increase are nothing more than product upgrades, cost increases, and replacement of new packaging.

For Mead Johnson’s price increase, although some foreign milk powders such as Abbott, Mesophyll, etc. are temporarily not “follow the trend”, according to industry analysts, in March and April, there will inevitably be a price increase for foreign milk powder.

Responding to price increases: Supermarkets are calm, and online shop sales are increasing. How does it affect the Ningbo market?

Supermarkets said that there has been no notification of price increases for milk powder. Even if it is really up, the impact on them will not be great.

The staff of China Resources Vanguard said: “There are many supermarket promotions, and the price of foreign milk powder has therefore been unstable. It is common for prices to rise and fall, and the increase is generally maintained at around 5%-10%.” He believes that supermarkets As for the customer base, Mead Johnson’s price increase will not have much impact.

However, for various online stores, more than 10% increase is enough to affect their business strategy.

Online stores have posted notices to inform buyers that due to too many buyers, the shipping time of the sellers is tight, and the delivery period will be delayed by 7 to 10 days. Please wait patiently.

The netizen “pig WW” has had 2 years of experience in purchasing powdered milk. In her view, delaying shipments is not due to tight supplies, but rather to stockpiling goods: “Every time before the price of milk powder rises, the owner delays delivery time. This can be a time lag, once the price increase is announced, it will raise the price of milk powder in the store."

An online shop owner who specializes in purchasing milk powder also told reporters bluntly: “We will ship according to market conditions, and generally will determine the price, it will be appropriate to pick up the goods, but the number will not be a lot.”

Recently, Heilongjiang powdered milk merchant Wandashan said that the company implemented a new ex-factory price on February 21, and completed the adjustment of the supply price and retail price of distributors and terminal stores before March 31st. Wandashan milk powder extraction Price. After 2 years of silence, Wandashan milk powder broke the bottleneck of the past and blew up the "horn" of price increase. Now, entering 2012, a new wave of price increases is coming.

Wandashan milk powder price increase since the beginning of this month, the domestic milk powder brand Wandashan Dairy said that by March 21, 2012 will complete the retail channel Wandashan milk powder and rice flour prices. This means that domestically produced milk powder that has been quiet for many years has finally increased its price. According to a report from the First Financial Daily, an online copy of the “Wine Marketing Company of Heilongjiang Province Dairy Marketing Co., Ltd. Notice on Adjusting the Price System of the Company” scanned the cause of Wandashan price increase. Wandashan public relations officials also admitted that the scan is the company's file.

Why price increases? According to the document, operating costs have continued to increase and companies have been unable to continue to digest them. In addition, "after extensive and scientific research on the market, consumers generally believe that 'price represents quality', and the high quality of Wandashan products is not reflected in the market price."

In addition, according to media reports, Wandashan will increase its purchase price by 10% and the market terminal price will rise by more than 12%.

The new round of milk prices surge in the past two years, the milk powder industry frequently adjusted prices! According to the Changjiang Business Daily, in March last year, the price of some US milk powder rose 18-31 yuan per can; then in June after Nestle changed the packaging, it raised about 20 yuan; in July, Wyeth's newly upgraded three milk powder prices increased. 10% to 15%. In December Wyeth milk powder cans broke the price of 400 yuan.

According to the report of Yangcheng Evening News, local dairy brands popular milk price notification to subscribers, said that from March 1 on prices of some products, an increase of about 18%. Mead Johnson also brewing at the end of March to replace the new equipment and upgrade price increases, or the adjustment rate of 10% -20%.

In addition, Mead Johnson, which has not had a price increase in the past two years, has also reported news of price increases. The company brewing at the end of March to replace the new equipment and upgrade prices, adjustments or in. Guangzhou Supermarket also said that it has received notice of price increases.

Domestic milk powder prices, indicating what?

According to New Culture News, Chen Lianfang, dairy expert of AEG Agriculture Consulting Co., Ltd., said, “This price adjustment is a boost to the confidence of domestic milk powder companies.” He believes that domestic milk powder is not without hope in the market. Compared with the previous surge in prices of domestic milk powder, the price hike behind domestic companies is an affirmation of the value of the brand, or will strive to gain more right to speak in the future.

In recent years, due to the influence of melamine, domestic milk powder has frequently lost and lost market share. Nowadays, the collective price increase of “foreign milk powder” and the frequency of safety issues are frequently exposed. For domestically produced milk powder, efforts should be made to regain market dominance.

However, domestically produced milk powder exerts force, and it is still critical that milk is valued.