With the development of information technology and the reform of medical personnel management systems such as “new medical reform”, new variables have emerged in China's medical care. In the wave of new medical reforms, more and more doctors have chosen to step out of the system and establish private medical institutions. How the industry is empowered, and then achieve rapid development, has become a topic of common concern to the industry.

Billion Europe Health December 23 news, 2018 Poly Medical Union Annual Meeting New Medical Empowerment Conference was held in Guangzhou today. The conference brought together representatives from the production, learning, research, and capital to discuss the empowerment of clinics and doctors under the new medical treatment.

Clinic empowerment: symbiosis, new technology blessing

Because clinics are lighter than hospitals and have low barriers to entry, social capital, including doctors, usually chooses to cut into the society from the clinic. In February 2018, the National Bureau of Statistics released the "Statistical Bulletin of National Economic and Social Development 2017" data shows that in 2017, the number of clinics (departments) increased by 13,000 compared with 2016, and the number of clinics showed a spurt increase.

But the question that comes with it is how do these clinics survive the fierce competition?

“In 2019, the development of new medical clinics in China will enter the natural growth period as a whole,” said Gao Zhe, the founder of the clinic . “Natural growth means that after the clinic industry has passed the wave of policies and capital, it will usher in a symbiosis. The new version of the "Regulations on the Regulations of Medical Institutions Management Regulations" has increased the category of medical institutions. However, from another perspective, the industrial chain of medical institutions has been further extended, and China's private medical system is facing restructuring. "The pre-judgment of the clinic is that the recruitment and training of talents, as well as the acquisition and value of the flow, will become the focus of the empowerment clinic." Gao Zhe said.

Hua Junrui, general manager of Kangbojia Huanan, said that policies, trends and tools are three factors that restrict new clinics. "In terms of tools, the Internet's empowerment of clinics will achieve breakthroughs in two aspects, one is to improve the patient's medical treatment process, and the other is to re-establish the relationship between doctors and patients." Hua Junrui added that the new clinic's internal The core is to provide convenient and effective health care services with patients and doctors as the dual center.

In addition, the empowerment of clinics is inseparable from lean management. COO Shan Xiaofeng of the treasury management company mentioned in the theme sharing that the classification management of customers through digital tools helps to formulate corresponding marketing strategies.

Doctor empowerment: wine is also afraid of the alley

Logically speaking, whether it is a clinic or a hospital, one of the bottlenecks in the development of the medical market is medical talent. "The value of doctors needs to return." Qiu Shuhong, deputy general manager of Wing Health, believes that for doctors in the system, the cost of medical treatment does not reflect the value of medical services, which is one of the reasons why doctors leave the system.

However, it is not the doctor who can jump out of the system to change this relationship, behind the influence of the doctor's brand. Shi Weisi, founder of Juhe Tasting, pointed out that the rise of the private medical market, the change of medical habits, and the arrival of the new media marketing era have all contributed to the prominent role of doctors.

“The hospital brand is not equal to the doctor’s personal brand.” Shi Weisi added that the doctors in the system will not lack the source of the patient because of the siphon effect of the hospital. However, after leaving the institutional resources, doctors who have not established a personal brand are difficult to be recognized by patients. “Therefore, doctors need to focus on brand operations before leaving the system.”

Wang Jian, deputy director of the Southern Hospital of Southern Medical University, further distinguished the network red doctor and brand doctor. "Net red doctors are more likely to use the comments on social events, or the sharing of personal life to attract people's attention, while brand doctors use their own medical knowledge to establish public awareness of themselves." Wang Jian said. "The establishment of a doctor's brand requires patience, and the professional verticality and the wide spread of communication are difficult to achieve. The establishment of a doctor's IP requires preparation for long-distance running."

There are usually three factors that affect a doctor's brand: the physical platform, the influence of the professional field, and the virtual platform. Wang Jian believes that in view of the fact that the former two are relatively difficult to achieve significant changes and improvements, online consultation or generalized virtual platform will be a breakthrough for doctors. “The wine is also afraid of the deep alleys, and making good use of Internet technology will bring direct returns to the doctors and their medical institutions, as well as the passenger unit price.” Wang Jian concluded.

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