Coca-Cola was poisoned In the past year, Coca-Cola was known to have high quality problems. In June 2012, it was reported that Coca-Cola has been found to contain carcinogenic 4-methylimidazole in caramel color. In April 2012, employees of Coca-Cola (Shanxi) Beverage Co., Ltd. broke the news that due to pipeline renovation, chlorine-containing treatment water for disinfection was mixed into the company's nine batches of Coke products...

Recently, the State Administration of Quality Supervision, Inspection and Quarantine released information on the unqualified cosmetics (introduced areas) in November 2014 and December 2012. Coca-Cola Beverages (Shanghai) Co., Ltd. imported concentrated fruit and vegetable juice from the United States because of its illegal use of chemicals. The acid was destroyed and the manufacturer of this product was labeled as GNT INTERNATIONAL BV. Another batch of ChuangTea tea produced by Coca-Cola Taiwan was returned without providing the required certificates.

In addition, Coca-Cola's second quarter 2012 financial report showed that during the reporting period net profit was $2.788 billion, a decrease of 0.4% from the same period of last year, while net profit increased by 7.9% in the first quarter of last year. This shows that Coca-Cola's performance growth began to decline last year.

CIC Advisor Food Industry Researcher told Jianjun in an interview with reporters that, in fact, quality and safety accidents are not the only "killer" of Coca-Cola, and the changes in the beverage market pattern are making Coca-Cola overwhelmed.

Xiang Jianjun believes that in the future beverage market, the market share of carbonated beverages will gradually be eroded by health-care beverages such as fruit and vegetable juice beverages, tea beverages, and functional beverages. If Coca-Cola does not change its thinking, its outlook is not optimistic.

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