New Year's gift spree

Near the Spring Festival, all kinds of new year's gift packages become business sales hot spots. However, after comparing the prices of a variety of New Year's gift packages, it was found that the price of a gift from a juvenile product skyrocketed and was 30 to 40 yuan higher than a single product. Industry insiders pointed out that the "group buy + stuffy bag" sales method is the main reason for the stupidity of the new year's gift package.

[Gifts package]

The price of a single product rose 30-40 yuan roasted seeds and nuts gift package, North and South dry goods spree, lavish gift package ... ... near the Spring Festival, all kinds of gift packages in the supermarket is particularly eye-catching, in addition to gifts more decent, "more buy more cost-effective" idea is One of the reasons for selling. Yesterday morning, the reporter visited some of the major commercial supermarkets and selected various types of roasted seeds and nuts, and a large gift package. After comparing the price with the price of the single product, it was found that prices did not increase during the sale of gifts. The price of gift packaging was generally higher than 30. ,40 yuan.

On Carrefour Road on Yanggao Middle School, Baiyinlin 1.58KG's “Fine and Prosperous” exquisite new year gift box is priced at 239 yuan. The gift box contains eight cans of roasted seeds and nuts, including pistachio nuts, small walnuts, macadamia nuts, and hazelnuts. 160g to 230g. The reporter found the "New Year Handbook" from the website of the official website of Baiweilin. According to the prices of the canned roasted seeds and nuts sold by the same kind of single product, the prices of the eight kinds of roasted seeds and nuts were calculated according to the order and the prices of the roasted seeds and nuts of the same brand and the same weight were found. After the total price of 218.94 yuan, compared with the gift box there is a difference of 20.06 yuan.

Another brand of 1793g roasted seeds and nuts gift box, in the Lotus Lotus supermarket price of 289 yuan, gift box, including fine cashews, almonds, pistachios and other six cans of roasted seeds and nuts, the weight of 248g to 342g range. In the same way, the reporter found that the total price of the six types of roasted seeds and nuts is only 259.15 yuan, and the price is nearly 30 yuan. In addition, its other roasted seeds and nuts gift package, the buying price in the first shop is 118 yuan, the market price is 158 yuan. The reporter searched for other items of the same brand in the gift box at No. 1 store. After conversion, the actual total price was only 79.31 yuan, and the difference was 38 yuan. It was 32.79% of the 118 yuan promotional price of No. 1 shop, which was 48.78% of the market price.

This is also the case with preserved gift boxes. In the "Jiangnan Village" 1900g Jiangnan Sibao Ham gift box, 400g of bacon, sausage, and ham pieces and 700g of a lazy duck were sold, and the gift box of the Lotus Bee was priced at 238 yuan. The reporter investigated the retail price of the four bags of single items in the box, which were ham block 35.8 yuan/250g, sausage 22 yuan/350g, bacon 37.5 yuan/200g, and duck 42 yuan/700g, converted into gift boxes. The weight and price were 57.28 yuan, 25.14 yuan, 75 yuan and 42 yuan respectively, and the total was 199.42 yuan. The gift box price was nearly 40 yuan more than the sum of the single product price.

Near the shelf-life product or gift package, "packaging costs and labor costs are the main reasons for the rise in gift box prices." Shen Hongqi, economist of the Shanghai Hainan Foods and Foods Association, said that gift box costs have pushed up prices, but the difference in product prices brought about by packaging is also Limited, if the total packaging cost in addition to the initial packaging exceeds the selling price by 20%, it is suspected of excessive packaging.

In addition to recognizing the tactics of merchants to increase prices by using gift packages, consumers should pay attention to their production date when buying spree. Shen Hongxi said: “In general, manufacturers will only label a packing time outside the spree. The specific production date and shelf life of each product are difficult to see. Individual manufacturers will put in products that are close to their shelf life.” For this practice He thinks it is very inappropriate and consumers should immediately complain if they find out. "If the speculation package was packaged in December 2012, the production date of the individual products there should not be far behind. If the gap is more than two months, it is not appropriate." However, since China has not specified a package product The production date and shelf life of all products need to be indicated on the outer packaging. Consumers can only learn this information after they buy it home.

[New Year Card]

Real value of the product more discounted and bulky, heavy weight of the New Year gift package is inconvenient to send, so the New Year gift card is booming, and the reporter found after investigation of some gift cards, the price is high and become a common problem in the industry, the price of 888 yuan gift card Can only be changed to four or five hundred yuan of goods, the highest discount rate of up to 50%.

The reporter called a number of gift card distribution companies yesterday and learned that the purchase price is more than 20% off the amount of the card. "According to the number of different purchases, the degree of discount is also different." A gift card sales staff told reporters that the purchase of more than 10 million yuan discount is greater, the general group purchase can give 20% discount. In other words, a gift card with a card face price of 398 yuan can be won at around 320 yuan, and a card with a price of 588 yuan is priced at 470 yuan.

However, for gift collectors, the gift actually received may not be worth the price. In Shanghai New Year Online, the reporter saw a new year card with a price of 888 yuan. The buyer can choose one of more than ten types of goods, including imported fruits, roasted seeds and nuts, seafood, household goods, and small household appliances, according to their needs. Pieces.

The reporter chose to compare easily with the brand of small household appliances, liquor, etc. and the market retail price, and found that there is a large spread. The Pentium system with model number LN485 is available at a price of RMB 504 on the official website of Pentium; another Electrolux universal convection oven that can be exchanged for it is 598 yuan at a bank online mall, and Taobao sells for only 348 yuan. If you choose to exchange for this product, you will lose more than half; if you trade in a 52-degree Yanghe Blue Classic Dream Blue M3 bottle, you will also lose money because the market price is between 500 and 600 yuan. Compared with its 888 yuan worth of card face value, real gifts are less than half the value.

Agricultural product distribution is very popular. The agricultural and sideline products such as vegetables and fruits are also popular items in gift cards. However, there is no place of origin or lack of weight, and the randomness of non-standardized products is obviously greater.

Ms. Xu, who lives in Yuyuan Road, received unit welfare at the end of last week. There is a gift card with a price of 268 yuan. One of several packages including vegetables, seafood, and poultry can be selected. Ms. Xu sends the company a gift. Vegetable package, "Open the cardboard box and see, two boxes of 4 tomatoes, a box of cherry fruit, a box of 2 cucumbers, a box of small peas, a box of 2 green peppers, three small bags of green leafy vegetables, and a box of purple sweet potatoes , corn, a box of grass and eggs, this thing to 268 yuan?” She told reporters that despite the fact that there are 12 varieties of agricultural products, but the weight is very small, according to the market price is also about 100 yuan. However, for Ms. Xu’s accusations, the gift company responded that the types of products can be found on the official website. None of them are small. The quality of these vegetables is good, and natural prices are not cheap.

Yesterday, the reporter called a gift card company that can distribute all over the country. The sales of a 388 yuan gift card can receive vegetables, fruits or grains. When a reporter asked about the specific weight, place of origin, and brand, the sales staff could not tell. "This card can lead 13 kinds of imported fruits or 16 kinds of vegetables, or 12 kinds of miscellaneous grains. There are specific categories of websites." But the reporter saw that although the category is clear, but the weight is not mentioned, sales staff also said It is not clear that he first said that imported fruits should have 14 and 15 pounds, and later changed to 16, 17 pounds. The weight of vegetables and grains was also “about” 14 pounds and 10 pounds, but this information was not marked on the card face or product. In the introduction. For origin, he said that the vegetables come from Shanghai Nanhui and Xiaotangshan in Beijing. Some of them are contracted vegetable fields. Some of them are self-cultivated by the company. Although they don't know the name of the specific base, they insist that they are “organic”.

â—ŽIndustry voices are difficult to guarantee quality 588 yuan, 688 yuan, 888 yuan, 1088 yuan ... ... industry sources, the high price is a common phenomenon in the industry. "Seafood gift packs are the biggest discounts. The actual value of the products is three or four hundred yuan, but the price is seventy-eight or eight hundred yuan." Zou Zhiqiu, general manager of Shanghai Dahao Yipin Trading Company, told reporters that in order to attract customers, some companies will give special attention to the eye. Discounts, but such low prices also "match" quality.

Olive oil purchased from the east, imported fruits, roasted seeds and nuts packaged in the west, and small household appliances, many of the company's spree are all kinds of New Year's goods. "The gift industry has a very wide scope and it is difficult to introduce an industry standard. Since entry barriers are low, good and bad are common and common." Zou Zhiqiu said that "backpackers" who do not have registered capital, do not have office space, and do not have employees will only need to obtain several orders from related companies. One person can "start" the business. If there is a shortfall of goods or goods, and the goods are not on the board, consumers will have the hardest time defending their rights.

“Whether it is the New Year gift or other gifts, the company’s group purchase accounts for the bulk. After distribution, the recipients often face an obstacle, or they don’t feel bad about spending money on their own, and they can’t get complaints about invoices.” Insiders pointed out. The sales form of “buy group purchase + stuffy bag” is the main reason for the existence of tricky packs.