Pharmaco-Pharmaceutical Merchants can “pass around”

Ignoring the executive team: The pharmaceutical investment promotion program is only the beginning part of the entire investment promotion activity. If we want to make the entire marketing plan perfect, we need an organized team. The China Merchants Investment Network stated that many pharmaceutical investment promotion companies lack efficiency in the implementation process and poor communication between various departments, resulting in the failure of the entire investment promotion plan and ultimately failing to achieve the desired results.

Single means: With the development of informatization, marketing methods are also constantly innovating. Some pharmaceutical investment enterprise plans are too single, so that the entire marketing campaign is not effective and can not achieve the desired results. Only by making full use of the advantages of various marketing methods to achieve complementarity can the entire investment promotion activities achieve more than expected results.

Plans are blind: Many pharmaceutical investment companies have developed plans that look beautiful, but they ignore the analysis of the macro environment and the micro environment. In the absence of market research, enterprises blindly formulate investment plans. At the time of implementation, investment plans cannot be completed due to changes in the market environment, lack of resources, and other reasons. This not only wastes resources, but may also cause companies to fall into trouble.

Too conservative: Many pharmaceutical investment companies blindly believe that their past experience does not dare to innovate when formulating marketing plans. With the analysis of the pharmaceutical agency network, the market conditions are changing rapidly and the opportunities for development are fleeting. Today, enterprises are stagnating and they may be overtaken by their rivals and are in a disadvantageous position. It is only by leaving behind the inherent ideas and letting go of ideas that will enable companies to remain competitive in the long run.

Big price war: When many competitors set off price wars, they had to follow the price cuts in order to avoid being squeezed out of the market, which eventually led to the plight of pharmaceutical investment companies. In fact, the price war is not inevitable. When a competitor initiates a price war, it is entirely possible to win in a way other than price.

Lack of random response: In the implementation process of the pharmaceutical investment invitation plan, unexpected situations may occur at any time. In the absence of early prevention, how to ensure the implementation of the marketing plan has become a problem for pharmaceutical investment enterprises. At this time, the company can make appropriate changes in accordance with the actual situation, to avoid the over-sustained part of the lead to the collapse of the entire investment plan.

Excessive pursuit of profit: The development of pharmaceutical investment enterprises cannot be separated from the support of money, but the maximization of profits is not the sole purpose of marketing. Drug investment has pointed out that high profits may allow companies to develop rapidly in the short term, but the development of enterprises is a long-term process. How to use investment promotion activities to consolidate the position of pharmaceutical investment enterprises in the minds of consumers, enhance brand loyalty, and improve the services of enterprises The system is also one of the marketing goals.